What I do
Hello and welcome to SavedBySearch, my name is Benjamin and I do SEO for chiropractor’s.In this guide I’ll explain what SEO is, how your chiropractic company will benefit from it, and how to do the basics of SEO for yourself.
What is SEO?
SEO stands for Search Engine Optimization. SEO is the process of getting your website to show up higher for positions on search engines like Google, Bing and Yahoo.
Why do chiropractor’s need SEO?
SEO is an incredible way to get clients. If someone is searching for a chiropractor in Dallas for example, and your website shows up #1, you’re going to get a lot of customers. Here’s an example:
In position #1 around 32.5% of all people who searched for chiropractor in Dallas will click on your website; versus 2.4% if you’re in position #10.
This is a really big deal, in position #1 you’ll get 13 times the traffic you would than if you were in position #10. 13 times the traffic means 13 times the potential customers. If you’re not on the first page of Google, Bing or Yahoo you’re going to get almost no visitors, no visitors means no customers!
Positions #1-3 are always my target when looking for keywords for my customers.
You might be thinking what are keywords?
Keywords are words or phrases people type into a search engine to find you. For example the keyword we used above was chiropractor in Dallas; there’s lot’s of potential keywords out there. We need to focus on the ones that will bring as the most customers.
Let’s begin by talking about the two main parts of SEO: On-Page SEO and Off Page SEO.
Chiropractic On Page SEO
On-Page SEO is what you can directly control, such as your website. One of the most important aspects of on-page SEO is keywords. Like I mentioned above, keywords are used to help customers find you. Choosing the right keywords is important.
Here’s how to find Chiropractor keywords
- Go here: https://adwords.google.com/ko/KeywordPlanner (You will need to create a free account)
- Type in your city name + Chiropractor
- Select the tab that says “Keyword ideas”
You’ll get a list of keywords like so:
You’re going to get three important things from the data above:
- Keyword ideas – You’ll get more ideas for keywords, like chiropractor Dallas tx.
- Search volume – You’ll see how many people are searching for keywords in Google every month.
- Suggested bid – The tool above is used for people advertising on Google and it let’s them know how much each click will cost. People are paying $40 dollars a click forChiropractor Dallas!
Here’s an example of the ads:
The people above are paying $20-40 for each and every single click to their website. By doing SEO you don’t have to pay a single cent to Google!
What you need to do
You need to pick keywords with the most search volume, and keywords that have a high suggested bid. A high suggested bid usually means that the keyword converts for the advertiser. Someone spending $40 a click is probably able to convert searchers into booking an appointment. If the person spending $40 a click was losing money, they probably wouldn’t be advertising! There are a few important caveats though:
- Their website or sales process may be better optimized then yours, so they may be able to make money off $40 a click, but you won’t be able to.
- They might be better at customer retention then you. For example; they may not make money on the customer for the first 3 months, but they keep the customer for 1 year.
- They may have no clue what they’re doing and be actually losing money. I’ve seen this happen far too many times, especially when a chiropractic company outsources their advertising to an in-competent company.
After you pick out the keywords you need to add them to your website. Here’s an example of what I would recommend. Create a new page with something like this:
In the title: Chiropractor Dallas TX – In pain? We can help!
In the content add these keywords:chiropractor dallas tx, dallas chiropractic, chiropractor in dallas, chiropractor dallas
You don’t need to have all the keywords in the content, but more is generally better. Don’t force the keywords into the content if it doesn’t make any sense. The majority of the keywords above are very similar so they can be on the same page no problem.
Search engines love content, more content is generally better. I always aim for 1,000+ words of content with clients. One of the perks of lot’s of content is that it gives you the opportunity to include more keywords!
Do an SEO audit
Adding keywords to your content is just one small part of On-Page SEO. There’s a lot more! I recommend going to seositecheckup.com and seeing how your website fares. Here’s an example website:
The SEO audit will give you easy tips to fix your On-Page SEO. The main two problems I run into when working on client’s websites are:
Their website is too slow. You might have perfect On-Page SEO, but if your website takes too long to load, Google and other search engines will punish you. Make sure your website is fast! You can do a website speed check here: developers.google.com/speed/pagespeed/Click to replace anchor text
Not mobile friendly
Their website is not mobile optimized. Soon the majority of searches will be done on a mobile phone or tablet. If your website is outdated and not mobile friendly you’re going to have a very hard time ranking and converting visitors into customers. If you need expert help, you can hire me
That’s it for on-page SEO. I could write another 10,000+ words on everything you should and could do to fix your onpage SEO, but that would only scare you and stop you from doing anything.
If you have the right keywords, a fast website and a mobile optimized website you’re already better off then 90% of the competition out their, especially in smaller cities.
If you live in a big city (over 200,000 people) the competition is much more fierce and good SEO will not be enough. You should hire an expert (ME!).
Okay now that we’re done with the basics of on-page SEO it’s time to move on to something much more challenging.
Off-page SEO is the complete opposite of on-page SEO. With on-page SEO you have complete control over your website and changes to be made. Off-page is out of your control; off-page SEO is when people link to your website. Google and other search engines use links to determine value. Here’s a quick example:
If I link to this off-page seo guide, google will associate the page with “Off-page SEO”. You need to get people to link to your website with the terms you want to show up for.
If you want to show up for ” Dallas Chiropractor” you need other people to link to your website. Off-page SEO is extremely tricky because getting people to link to you is not easy.
A lot of chiropractic SEO companies will try to sell you “links”, DON’T BUY THEM. Not all links are created equal. A lot of links are bad, they come from spammy website, or are built with software.
I lot of clients I’ve worked with have had cheap SEO done for them ( under $1,000 a month), and they got what they paid for: No results and a screwed up website. Fixing poorly done off page SEO is more expensive than doing it right. So if you’re thinking of outsourcing it, you should stop; you won’t get the results you want and fixing it will end up costing you more.
Here’s the right way to get backlinks
backlinko.com/17-untapped-backlink-sources. Backlinko is a great resource on SEO, and I highly recommend it. If you’ve read the article I’ve linked to you’ll see that getting backlinks is not easy.
Usually a company will offer to sell you ” SEO packages” or something like: 20 high quality links for only $100!
Please don’t buy them. In the SEO world something expensive doesn’t guarantee it’s good, but something cheap guarantees that it’s bad.
How much time should I spend on SEO?
How much time you spend on SEO is going to depend on two main factors:
- How many pages your website has. More pages = more time spend on On-page optimization
- How competitive your market is. Bigger cities have more competition. If there’s lot’s of competition you’ll need to spend a lot of time building backlinks.
Here’s how much time I would spend on 10 page website chiropractor website in Dallas.
- On-page SEO: About 10-20 hours researching keywords, competition, fixing the website, adding content and fixing on-page SEO issues.
- Off-page SEO: About 20-30 hours monthly building backlinks. After I’ve ranked for my focus keywords, I would decrease time spent getting backlinks to 10-15 hours a month. Building backlinks never stops, especially in competitive markets since your competition never goes away!
How long does SEO take?
I get asked this question a lot, and I wish I could give you a good answer, but there isn’t one. How long SEO takes will depend on a lot of factors:
- The most important factor is your competition. If you live in a very big city (1 million+) the competition can be intense.
- Your website. If your website is brand new, has no links and has not been optimized it will take longer.
Let’s use Dallas Chiropractor as an example search term we would like to rank for. If a client asked me to rank for that and they had a brand new website I would estimate it would take 6-12 months to get to position #1 for that term. While getting position #1 for that term, I would also be able to get another 5-10 keywords to positions 1 – 3.
The above is just a guesstimate, I’ve had people get to position #1 in 3 months, but on the other hand it can take over a year sometimes. It really depends, and without seeing your website it’s impossible for me to guess.
Is SEO worth it?
Okay so you’re probably thinking: “wow this seems like a lot of work and results are slow, is it worth it?”
Yes it’s worth it, BIG TIME. People wouldn’t hire chiropractor SEO’s for their companies if it wasn’t worth it, and the competition wouldn’t be so fierce. But competition is fierce, and chiropractic companies shell out a lot of money advertising on search engines and on search engine optimization because it’s extremely lucrative.
Let’s take the Dallas chiropractor keyword example above. If you hired me and I ranked it and a few other keywords to position #1 -3 you would easily get 400 visitors a month If you recall chiropractic companies are spending $20-40 per visitor on traffic. Here’s the math:
400 visitors x $20 per click = $8,000 a month
400 visitors x $40 per visitor = $16,000 a month
So to buy the traffic above would cost at least $8,000 a month, which is a low ball estimate since you would probably get more visitors.
How much does SEO cost for a chiropractor?
Continuing with the Dallas example above. How much I charge would depend on things like:
- Does your site need to be redesigned, SEO optimized, etc.
- How competitive the market for your keywords is
I generally charge a one time fee for On-Page SEO of $1,500 – $3,000. For Off-page SEO I would charge a monthly fee of around $2,000 for the Dallas keyword + other related keywords.
So the first month’s fee would be around $3,500 to $5,000 then a monthly fee of $2,000. After we achieved the desired results, I would decrease the monthly fee to around $1,000.
The $1,000 monthly fee would be to continue off page SEO. Since competition never ends we need to continue working to stay in position #1.
Chiropractic SEO may seem expensive, but it’s not. Here’s why:
- Much cheaper than advertising on Google AdWords, where you pay $40 a click
- Much better ROI and much easier to track than traditional advertising (Radio, Magazines, Mail).
The SEO costs above are what I would charge; you can find SEO companies that would price the above as little as $200 a month, and people who would charge you $6,000+ a month.
SEO Companies to Avoid
If you’re interested in buying SEO I have a few recommendations:
Don’t buy from any company or person offering SEO for less than $1,000 a month (even low competition markets). You’re going to get bad links, and poor results.
Don’t buy from any website or person that has SEO packages. Usually the company or person will list package prices, something like this:
Basic -> $399.99
Business -> $899.99
PRO -> $1599.99
Package pricing is a joke, and no serious SEO company uses it. How much you pay should be unique to your situation: your website and market. If someone is selling you a package they have no idea what they’re doing.
If someone guarantees you results, especially in a short time frame you should not use their service. It’s impossible to guarantee anything with SEO, especially in a short time frame (<6 months).
Want to hire me?
I don’t really want to make this salesly, I hate selling.
But if you’re looking for someone to do SEO for your chiropractic company I’m the man for the job. I have 8 years of experience with SEO, with the majority of it being the most competitive industry online: insurance. I know what searches want, and how to convert them into customers. A lot of SEO companies like to focus on metrics like visitors, bounce rate, time on site and other useless metrics.
I know what matters: How to turn website visitors into clients.
A lot of my experience in the insurance industry has been to increase conversion rates. Since clicks in the insurance can easily reach over $100; even a 1% conversion increase can be tremendous.
If you’d like to hire me there’s a few things you should know:
- I’m a Canadian living in Japan so time zones will make phone calls more tricky
- I don’t do SEO work for less than $1,000 a month
- I take on a limited amount of clients only. So if I’m busy I may put you on a waiting list, or if you prefer I can refer you to someone I know (who does great work).